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Books
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Ebooks
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Magazines & Newspapers
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Online
Databases
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Research Guides
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Websites
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Books
The Advertising Age Encyclopedia of
Advertising by John McDonough
After Sixty: Marketing to Baby Boomers
Reaching Their Transition Years by Leslie M. Harris
and Michelle Edelman
The
Art of Woo: Using Strategic Persuasion to Sell Your Ideas by
G. Richard Shell
Boomer
Consumer: Ten Rules For Marketing to America's Largest, Wealthiest
and Most Influential Age Group by Matt Thornhill and John
Martin
Everything
I Know About Marketing I Learned From Google
by Aaron Goldman
Guerilla
Marketing: Easy and Inexpensive Strategies For Making Big Profits
From Your Small Business by Jay Levinson
If
You're Not First, You're Last: Sales Strategies to Dominate Your
Market and Beat Your Competition by Grant
Cardone
Marketing
in the 21st Century by Bruce Keillor
Micromarketing:
Get Big Results by Thinking and Acting Small
by Greg Verdino
The
New Rules of Marketing and PR: How to Use News Releases, Blogs,
Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly
by David Scott
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Ebooks
Visit
EBSCOhost for eBooks on this topic.
_______________________________________________________________________
Magazines & Newspapers
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Online
Databases (library card
required)
Databases
offer collections of articles and information from popular and
scholarly journals, newspapers and other reference works.
Business & Company
Resource Center: Get
company profiles, brand info, rankings, investment reports, company histories, chronologies and news articles.
General Business File ASAP:
Company
& industry trends. Newspapers/journals, and directories.
Demographics
Now:
A comprehensive web-based solution offering
up-to-date resources on demographics and extensive market level
information.
Reference USA: Data on 12
million+ U.S. businesses plus articles. Search by business size, sales volume, location, home-based business
and more.
Small Business Resource Center:
Offers over 2 million articles pertaining
to small business needs.
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Research Guides
Demographics and Statistics
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Websites
Ad*Access:
7,000+ advertisements from
1911-1955, ranging from beauty and hygiene, radio, television,
transportation, & WW II. The
Advertising Age: Free articles and info on demographics, Hispanic marketing,
news, blogs, etc. Entrepreneur.com:
Offers free how-to guides and articles on the most popular
marketing topics.
Florida
Trend Top Lists: The magazine's TopRank Florida lists tells you which
companies lead in their respective industries.
GlobalEDGE:
Get market potential indicators for emerging markets plus
more. How
to Write a Marketing Plan:
"...a comprehensive site that includes tutorials, articles,
forums, links to industry news and much more."
Melissa
DATA: This free service provides crucial data, such as house numbers
by zip code, monthly home sale by zip code, plus statistics and maps.
Metro
Orlando Economic Development Commission:
The latest info about relocating
or building a business in the metro area. Explore industry sectors,
regional
data on topics from education to transportation and much more.
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