Visit EBSCOhost for eBooks on this topic.

Fundamentals of Marketing Get Clients Now!: A 28-day Marketing Program for Professionals, Consultants, and Coaches Truth: New Rules for Marketing in a Skeptical World Tips and Traps for Marketing Your Business

Magazines & Newspapers

Read online now (library card required). Available in Periodicals collection at Winter Park Public Library

Online Databases (library card required) 

Databases offer collections of articles and information from popular and scholarly journals, newspapers and other reference works.  

General Business File ASAP

Company & industry trends. Newspapers/journals, and directories.

Demographics Now

A comprehensive web-based solution offering up-to-date resources on demographics and extensive market level information.

Reference USA

Data on 12 million+ U.S. businesses plus articles. Search by business size, sales volume, location, home-based business and more.

Small Business Resource Center

Offers over 2 million articles pertaining to small business needs. 

Research Guides

Demographics and Statistics



7,000+ advertisements from 1911-1955, ranging from beauty and hygiene, radio, television, transportation, & WW II.

The Advertising Age

Free articles and info on demographics, Hispanic marketing, news, blogs, etc.

Offers free how-to guides and articles on the most popular marketing topics.

Florida Trend Top Lists

The magazine's TopRank Florida lists tells you which companies lead in their respective industries.

How to Write a Marketing Plan

"...a comprehensive site that includes tutorials, articles, forums, links to industry news and much more."

Melissa DATA

This free service provides crucial data, such as house numbers by zip code, monthly home sale by zip code, plus statistics and maps.

Metro Orlando Economic Development Commission

The latest info about relocating or building a business in the metro area. Explore industry sectors, regional data on topics from education to transportation and much more.